How about walk a red carpet with Meryl Streep or visit the set of "Game of Thrones"?
They are all possible: Bono is a launching an all-star campaign
featuring "once-in-a-lifetime experiences" that can be won after
donating at least $10 to his organization (RED), which raises funds to
fight AIDS. The campaign kicks off Tuesday to coincide with World AIDS
Day, which is Dec. 1.
And Bono isn't just the face for the movement: The U2 frontman will go
on a bike ride with one donor — a year after he was seriously injured in
a bike accident in New York's Central Park that forced him into
surgery.
"I'm not sure that was as funny to my band as it was to me," Bono said
in an interview with The Associated Press. "But I think we're going to
have fun and yeah, we'll go visit the scene of the crime."
Jimmy Kimmel is dedicating his Tuesday late-night show to the campaign.
He and Olivia Wilde will host (SHOPATHON), a tongue-in-check play off of
home shopping, and the special episode will feature celebrity guests
like Tom Brady, who is offering one donor a chance to learn how to pass a
football, and Shaquille O'Neal, who will take a photo with a winner for
his or her 2016 holiday card.
And Kimmel is offering himself up, too: He is willing to give someone's kid "the talk."
"There's no age limit — if you have a 45-year-old kid, I'll explain it
to him, too, as long as the parents are OK with it. I'm happy to do the
job," said Kimmel, who appears in a promo video for the campaign with Scarlett Johansson and Barry Manilow.
Other "experiences" that can be earned after donating on Omaze.com/RED
include a contour makeover with Kim Kardashian; a portrait painting by
James Franco; or attending a University of Texas at Austin football game
with alum Matthew McConaughey. Entries close on January 21, 2016.
"Even though red is the color of emergency, there's a sort of optimism
about the whole campaign and a kind of defiant humor. We have always had
that, but the (SHOPATHON) will really take it to another new level,"
Bono said.
The Bill and Melinda Gates Foundation will match every dollar raised up
to $20 million. R&B singer The Weekend is offering fans a chance to
hang backstage at a concert; there is a one-day "wellness break" with
Snoop Dogg in Colorado; and Ryan Seacrest will let someone announce the
No. 1 song on his radio show.
"When you see how much work Bono does personally to fight AIDS, it's
almost embarrassing, it's the least we can do or anyone can do to help,"
Kimmel said.
"Also, it's Christmas season, you have to figure out what to buy. It's almost like my Oprah's favorite things list," he added.
Bono won't appear on the special episode of "Jimmy Kimmel Live!," which
airs on ABC and tapes in Hollywood. Instead, he will be in New York
celebrating the 10-year anniversary of (RED) at Carnegie Hall with Vice
President Joe Biden, the Edge, Stephen Colbert, Miley Cyrus, Trevor Noah
and others.
"It's a big day, World AID Days. It's crucial this year. This is the
most crucial year," Bono said. "We can feel people going, 'Oh yeah, that
AIDS thing is done now,' and we're like, 'No! It's not!'"
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