Facebook
now averages 1.1 billion users a day, according quarterly results
announced on Wednesday, which also revealed the company made more money
on mobile advertising alone than the whole business took in during the
same period last year.
When its flagship product hit the billion-user milestone on 24 August, the company took a victory lap; now that appears to be slightly below the norm.
The tech behemoth’s other platforms are expanding, as well: founder
and chief executive Mark Zuckerberg said Instagram has topped 400
million monthly active users, and that WhatsApp has passed the 900
million mark “and continues to be on a path to reach a billion users and
beyond”.
The mobile ad world is growing by leaps and bounds – so quickly, in
fact, that analytics firm eMarketer predicts that Facebook’s global
market share will actually shrink from 38.4% to 33.7% even as its
revenues increase dramatically.
Zuckerberg was guarded on virtual reality, saying that Facebook was
“committed to Oculus and virtual reality for the long term”, but adding
that he expected it to take a while before the company reaped the full
benefits of its $2bn investment in Oculus Rift last year
culled the guardian
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