Hair extensions brand in sub-Saharan
Africa, Darling Nigeria, is set to storm Nigeria’s digital space with
the Darling Hair Booth App.
The app developed to help women be their own stylists will transform the way they style their hair.
The app, Managing Director, Darling Nigeria, Mr Sanjiv Jetly says,
comes with several exciting features, including the ability to share the
look with friends or simply saving the photograph for the next hairdo.
“It is the power to discover your new hairstyle, now at your
fingertips. We are very pleased to offer this digital innovation which
strengthens our commitment to bring the latest hairstyling trends to our
customers.
The Darling brand stands for beauty and is an enabler for
every African woman to transform the way she looks. With this app, we
have created an avenue through which women can express themselves in an
exciting, dynamic way. Our customers can now try new and trendy
hairstyles on the go,” Mr Jetly said at the unveiling of the app in
Lagos last week. “With the new app, everyone can be their own stylist by
selecting a hairstyle from a variety of Darling styles and trying it
out against their pictures to decide which suits them best,” says Godrej
Consumer Products Limited, owners of the Darling brand.
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