EbonyLife TV (EL TV), Africa’s black entertainment and lifestyle
network and Chocolate City, a Nigerian record label have concluded plans
to host a reality TV show for young talents in music.
A statement
by Mo Abudu, Chief Executive of EL TV obtained by the News Agency of
Nigeria (NAN) on Friday in Abuja said the show would be “a first of its
kind”.
“A talent hunt that is home-grown and proudly created by
Chocolate City and EbonyLife TV; get ready for Chocolate City
unsigned!#choccityunsigned,’’ she stated.
Abudu, who expressed delight in partnering with the group, said that the show would be aired on EbonyLife TV soon.
She said that the show would run through each year with the winner getting a deal with Chocolate City.
“Winners
of the annual show will be given a three year single deal which can be
extended to an album by the record label,’’ she said.
Similarly, Nigerian rapper and CEO of Chocolate City, Jude Abaga,
popularly known as M.I., commended the partnership, adding that it was
unprecedented.
“We both create stars because we understand the local nuances of making stars.
“We find raw talent from nowhere and take them right to the top; Chocolate City Unsigned will do nothing less.
“I
am a living proof of this exciting reality, and I and the team are now
ready to take others on this amazing journey to stardom,” M.I. stated.
According
to him, registration for the Chocolate City Unsigned competition will
be opened to all interested participants across Africa on March 21,
2016.
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