Hey Candy Crush Lovers.
Candy Crush Saga video game is about to be acquired by a new owner.
The deal has been sealed at whopping $5.9bn (£3.8bn).
The
new owner, US computer game company, Activision Blizzard, which
produces World of Warcraft and Call of Duty, is buying King Digital
Entertainment, the creator of Candy Crush.
According
to Activision in a statement, the acquisition would make it a global
leader in interactive entertainment across mobile, console and PC
platforms.
The
Call of Duty series is one of the world’s best selling console games,
while Candy Crush is among the most popular games on mobile devices and
on PC.
Video
game publishers are switching from the physical sale of games to
digital growth as consumers move from consoles to playing on
Smartphones, iPads and tablets.
Activision
Blizzard’s chief executive, Bobby Kotick told an online News Agency
that the company wanted to broaden its reach and appeal to a larger
demographic.
He
said that 60% of King Digital Entertainment’s players were female, and
that no games console or hardware, besides a smartphone, was needed to
access its games.
It
will be recalled that Candy Crush Saga was released by King on April
12, 2012 for Facebook, and on November 14, 2012 for iOS, Android, Fire
OS, Windows Phone, Windows 10, and Tizen. It is a variation on their
browser game Candy Crush.
Source: TheNation
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