The experts said it couldn't last, but Apple just keeps finding new ways to maintain its startup-like growth.
Apple's profit jumped 31% last quarter, as customers continued to buy more expensive iPhones.
The
average price that Apple customers spent on iPhones was $670 last
quarter, up an impressive $67 from a year ago. The iPhone 6S Plus and
iPhones with more storage have remained popular, and the costlier
iGadgets mean higher profit margins.
The company sold 48 million
iPhones last quarter, which was 22 percent more than it sold during the
same period a year ago. But the money Apple made from those iPhone sales
grew even more -- 36 percent -- over last year.
Customers were also buying Macs in droves. Sales grew 3 percent last quarter to 5.7 million -- an all-time record.
Even
Apple's mysterious "other products" category had an outstanding
quarter. Sales of those gadgets, which include iPods, Apple TVs and
Apple Watches, grew 61 percent over last year. Apple still won't say how
many of each of those product lines it sells, but something is catching
on: Those gadgets brought in a collective $3 billion in sales last
quarter.
Apple's services, including Apple Music, the iTunes App
Store and music store, and iCloud, brought in a record $5.1 billion in
sales.
Yet iPads continued to be a sore spot for Apple. The
company sold fewer than 10 million tablets, which was 20 percent fewer
than it sold a year earlier.
Crucially, sales in China, which is
Apple's second-largest market behind North America, grew 99 percent --
even as the economy continued to face struggles there. China is by far
Apple's fastest growing market, and the company still believes that it
will one day be its biggest.
Apple's overall sales rose 22 percent to $51.5 billion.
And Apple ended the quarter with a stunning $206 billion in cash.
Shares of Apple rose slightly after hours.
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